Topic of the week - Premium content

NEW! 21.02.2024

Insights from CTT China Tourism Training Session 1

From this week we are starting with a new form for the Topic of the Week. We are providing our readers with a video preview of the new CTT China Tourism Training sessions. Each week one a peek into one of the more than 60 sessions will be given...


31.01.2024

Travellers intentions

Results of a new survey by a company called m1nd-set, published this week, reflect on the results of interviews conducted in the latter part of 2023 with more than 3000 Chinese nationals planning to travel in 2024. We are providing the major parts of the published insights...


14.12.2023

China’s outbound tourism in 2023 – Slower than expected, but already close to become biggest global tourism source market

For almost three years, from the end of January 2020 until the beginning of January 2023, China closed its borders almost completely. During that period, only 21 million border crossings more recorded. About 17 million of these went to Macau SAR, the only destination which could be entered most of the time without a quarantine needed when entering or when returning to Mainland China...


06.12.2023

COP28 ignores tourism and tourism ignores COP28 and the severe challenges of the climate catastrophe

Sustainability is mentioned in each and every speech, strategy paper or panel discussion involving the tourism and hospitality industry. However, the dimension of the challenges awaiting the industry are widely ignored and the tourism industry is only participating at the fringe of the global discussion how to adapt to the changes happening and further ahead...


29.11.2023

Aging China - Burden for the economy, opportunity for tourism service providers

China’s spectacular economic growth in the last 40 years profited from the demographic dividend of a young population, which contributed 3-4 percent of the GDP growth per annum. By 2040, however, 400 million Chinese (representing a quarter of the population) will be more than 60 years old, a figure almost on...


25.11.2023

Report from the QTM Qatar Travel Mart International Tourism Conference 2023

This week, the QTM Qatar Travel Mart took place for the second time, bringing together exhibitors and visitors from more than 60 countries. For three days, information was exchanged and deals agreed upon at the stands of the two biggest exhibitors, Katara Hotel Group and Saudi Arabia, as well as the many other...


15.11.2023

China’s economy still in trouble at the end of the first post-pandemic year

Chinese consumers showed up again in huge numbers during the 2023 Double 11 shopping festival. The total amount of the gross merchandise value for this biggest shopping event in the world was slightly higher in 2023 compared to the previous year...


08.11.2023

Marketing for post-pandemic Chinese outbound travellers

The Chinese consumer market is providing valuable lessons for marketeers around the world, given the speed of innovations and reactions to consumer demand trends. Social media as communication channel are important, but they offers communicated have to follow the changes in customer preferences...


01.11.2023

Qualitative lessons learned from the October Golden Week Outbound Tourism

The 2023 Golden Week confirmed the upward trend in China’s outbound tourism not only in terms of numbers of trips and spending and in terms of new trends, but also in the continuation of the changes in demand and behaviour which started already before the pandemic...


19.10.2023

Golden Week reveals changes in the Chinese tourist behaviour and demand

Last week we discussed the quantitative side of the October Golden Week holiday 2023 with regard to the development of domestic and outbound tourism. Today we continue the analysis by looking at the qualitative changes which became apparent, confirming in many ways the trends seen already before the pandemic and in domestic tourism, reflecting to a large extent the different way the economic situation of China really is, as well as how it is perceived by Chinese consumers....


12.10.2023

National Day Golden Week 2023 – Is the glass half empty or half full?

China’s outbound tourism shows signs of recovery during the Golden Week, but different media present very different interpretations of the development. A closer look at the facts and numbers helps to determine if the glass is already half full or still half empty....


27.09.2023

Stop worrying, start learning

It is certainly no surprise that the topic of the week is the question that is on everybody’s mind: Will the Chinese start again to travel with at least the same number of trips and spending as before the pandemic or not? A lot of opinions...


26.07.2023

A common way to waste money – Chinese Social Media marketing

COTMI Content Partner Dragontrail International, based in Beijing, offers every week a very helpful service to judge the effect of Social Media tourism marketing in China. For WeChat and Weibo Dragontrail International reports...


19.07.2023

Topical tours: Example Industrial Heritage

For a long time, the protection of old industrial architecture was absent in historical architecture protection in China. Only after the 1990s, industrial heritage became the first to draw attention from artists...


12.07.2023

Highway to Hell or Highway to Heaven – Example Nepal

All over the world, lip service is paid by tourism leaders for a move from quantity to quality in tourism and hospitality. However, in the attempt to reach as fast as possible the 2019 arrival numbers again....


05.07.2023

New data show the size of the Chinese outbound tourism market for trips beyond Greater China

Prof. Di Dongsheng, Vice Dean and researcher at the School of International Studies of the Renmin University of China, is famous for daring to be more outspoken than most of his colleagues in China...


28.06.2023

Culture traps and traditions

Russia’s leader Putin referred in his “emergency address” last weekend to “Russia, a state with 1,000 years of history”. In a similar vein, Chairman Xi told a cultural symposium in Beijing earlier this month, that the Chinese civilisation is...


21.06.2023

The trend sport for the summer of 2023 in China: Pickleball!

Last year, Ultimate Frisbee conquered the position of summer trend sport, fitting well with the physical restrictions of the Zero-Case Covid policy. This summer it is already old-fashioned, as a new trend sport is gaining more attention...


14.06.2023

Insights from Bad Tourist Behaviour Webinar Organised by TourismWebinar.com on June 8th, 2023

Chinese outbound travellers, accounting for approximately 10% of all international travellers and reaching higher percentages in some Asian destinations, are not the primary cause of overtourism...


07.06.2023

Insights from China outbound tourism presentations at major conferences in May and June 2023

Robin Gou, President: China moves from 1,000 travellers going to one place to 1,000 travellers going to 1,000 places. China outbound tourism has reached Phase 3: After package tours (1.0) and self-researched trips to destinations (2.o) ...