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12.07.2023
Chinese outbound tourism in the first half of 2023: Why so slow?
In China everything happens later, but faster. The discussion about the lack of the big wave of Chinese visitors arriving in tourism destinations around the world has been in many cases staying at the surface and in some cases even mixing up causation with correlation.....

NEW! 29.02.2024

China outbound marketing using AI and Avatars

Before you continue to read this text please have a look at “TOPIC OF THE WEEK” first. You will find there the link to a video which shows the impressive results of the usage of AI for all kinds of marketing...

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21.02.2024

SDGs fail globally and in Asia

In 2015, the United Nations agreed on 17 Sustainable Destination Goals, to be achieved by 2030. The SDG have triggered an enormous amount of papers, reports, conferences, strategy papers, working groups etc. in almost all countries and international organisations in the world, including travel and tourism. Unfortunately by 2024 they turn out to be no more than that – a pile of waste paper...

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31.01.2024

The economic and social cost of childbearing in China

The Chinese government ended the One-child policy in 2016 and is now encouraging families to have three children. However, a growing number of women in urban China decided against having a child or even against getting married. The main reasons are economic as well as social: mothers have to carry more than “half of heaven”...

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24.01.2024

Physical and Mental Health – a growing Chinese outbound tourism market segment

The International Thermal Health Tourism Forum was held in Denizli / Turkiye in January 2024, organised by the Pamukkale University Thermal Rehabilitation Center. The area, about one hour flight southeast of Istanbul, is famous since antiquity for the positive effects of the thermal waters available...

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17.01.2024

Iran – a hidden gem for China’s outbound tourism

The first week of January 2024 saw in Shiraz the 13th Pars Tourism and Handicrafts Fair in four halls. COTRI China Outbound Tourism Research Institute had been invited and shared a stand at the fair with the sister organisation Meaningful Tourism Center...

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14.12.2023

The many different ways China’s youth is reacting to the end of optimism in China

Young people in most parts of the world have to face the grim perspective that their life will probably not be better than that of their parents, and often even worse. The pandemic, the climate catastrophy, slowing global economy and the persistence and even rise of non-democratic structures lead to anxiety or denial...

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06.12.2023

Changes in Social media marketing in China in the post-pandemic era

For a long time, Social Media Marketing has been considered as the magic pill to reach Chinese consumers. In recent years, the trust of the audience in the influencers and celebrities has waned and many major figures got in trouble with the authorities. Live streaming seems to have reached its zenith already...

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29.11.2023

Destination Switzerland

In the middle of the 2010s-decade, China was identified as the “saviour” of Switzerland’s ailing tourism industry. The rose-tinted glasses to look at the Chinese source market have now been replaced by jade-coloured glasses by most stakeholders in the Swiss tourism industry...

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25.11.2023

China changes its visa policy – for a trial

“To help to promote China's high-quality development and opening up", according to the spokeswoman Mao Ning of the Chinese Foreign Ministry, today China published an announcement providing a visa waiver to the citizens of six countries, starting December 1st, 2023...

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15.11.2023

Industrial Heritage in China’s outbound tourism

China has the second highest number of UNESCO World Heritage sites after Italy, there is no lack of ancient temples, pagodas and impressive natural sights. Due to the late development of China, there are however not many important industrial heritage sites compared especially to Europe and North America...

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08.11.2023

Chinese sustainable outbound tourism – demand grower faster than supply

The Trip.com Sustainable Travel Consumer Report 2022 states that almost 85 percent of Chinese travellers rate travel as important or very important. Another recent report finds that the main hurdles for Chinese to book sustainable...

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01.11.2023

Chinese outbound tourism market – Education as a travel motive

Until the end of the 20th century, less than 30,000 Chinese went abroad for studies. Within a decade, the number increased tenfold and doubled again before the start of the pandemic. In the post-pandemic era, affluent parents are...

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19.10.2023

Well-being

This week's Deep Dive Consulting text features another major new trend which developed during the pandemic in domestic tourism in China and is now also influencing outbound travel: Well-being related activities....

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13.10.2023

Gambling, lotteries and outbound tourism

Betting and games of luck have been an important part of life for Chinese of all classes, genders and regions throughout history and has survived all attempts to get rid of such an anti-socialist vice. Visiting casinos has been a major activity for many Chinese visiting Macau SAR as well as other destinations from Singapore to ...

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21.06.2023

Four main ecological Arguments for Engaging with China’s Outbound Tourism

In the first issue of COTMI, published on June 7th, 2023, my Deep Dive Analysis provided an overview of 16 arguments for (re-)engaging with the Chinese outbound tourism source market...